Brokers Don't Pick the Best Carrier. They Pick the First Credible One.
You saw the load at 7:02. You pulled the rate, checked the lane, made the call at 7:09. Covered. You were qualified. Right equipment, right area, you’d have taken the rate. You didn’t lose on price and you didn’t lose on service. You lost because five other carriers answered first — and one of them answered completely. ...
